While thinking about the name for the Art Center I went through a process of thinking about what art means to me, what I strive for in my art and the qualities of great art. I thought about how much nature and the ocean has played a role in my life, my art and how it has been an inspiration for artists throughout the ages. I started making lists of the characteristics of great art and the influences on artists. I really felt that great art should engage and connect, provoke an emotion, and draw people to the work.
One day while thinking about this process sitting in the floor of the gallery space heavily under construction I stopped to rest, looking up staring at me was the mural of a mermaid on the ceiling. This started me thinking about the legendary tales of mermaids in mythology and in maritime stories dating back centuries. Main characteristics and themes associated with mermaids throughout history are the words “enchanting” and “luring”.
This is when I started to tie it all together; art that lures you in, appeals and fascinates you and then connects with you. Deciding on making the mermaid the logo tied in the sea and nature aspects and the name Allure related a characteristic of both the art and the mermaid.
Now that I had the name and a mermaid image it was time to design the logo and graphics. At the end of this process, I started thinking about signage and branding issues for the center. I wanted a sign that would be unique and be a work of art in itself. I immediately started thinking about some type of sculpture and I began talking with various area sculptors and wood workers. After a long collaborative discussion with local sculptor and metal worker John Latell, we decided to join forces and create a one-of-a-kind art piece and signage project. Working from my drawings and logo design, we began creating a three-dimensional framework to build upon. The process involved many days and nights of welding, cutting, grinding, discussions, contemplation and modifications. The entire sculpture and lettering are made completely from welded and bent steel. The finished product was then sand blasted, and powder coated with colors and a clear protective coating. The finished sculpture weighs about 150 pounds!
To learn more about the Allure Art Center click on the “About” link in the menu.
